Fully integrated, data compliant marketing tools at your fingertips

Land more bookings, find new guests and increase the lifetime value of your diners by marketing to targeted segments.

SMS marketing

Quickly and easily build guest segments and promote your business to the right diners using built-in SMS marketing campaigns.

Email marketing

Leverage our managed email marketing services and send beautiful marketing campaigns to your guests. No setup fees.

Data compliance

Connect with your guests while protecting their personal data without needing a third party compliance management system.

View the Full Feature List

Dineplan is very user-friendly, fast and efficient. Above all it has eliminated reservation confusion and allows us to track reservations better.

Bertus Basson
Chef & Owner - Overture
Built-in SMS marketing
Send the right message to the right people and bring diners back!
Build a guest database effortlessly as you take bookings, orders and add diners to your waiting lists and queues.
Use our advanced filter to send the right message, to the right people. Build guest segments and audiences based on anything from guest tags, booking date ranges, their last visit to the restaurant, dietary requirements and more.
Send bulk SMS marketing campaigns to specific segments, see how many bookings a particular campaign generated.
Accurately calculate the ROI (Return on Investment) across all your marketing efforts.
Our advanced reporting gives you insight into booking trends and the impact of your SMS marketing initiatives.
Professional email marketing
Speak to our marketing team about running tailored email marketing campaigns
Send the right specials, to the right people and create beautiful marketing campaigns with our managed email marketing services.
No setup fees – you only pay for the emails you send. *
It's as easy as pie! We load your restaurant to our marketing platform, pull in your opted-in Dineplan guest database, load your content and images, and send you a test for final approval before sending out your campaign.
Choose to email your full database or segment your audience.
Once your campaign has run its course, we'll send you a detailed report with clicks, opens and conversion rates.
Grow your database faster by letting us add a newsletter sign-up form to your website and sending us any of your existing opted-in databases.
* Emails are charged at 9c (ex. VAT) per email with a minimum spend of R250 (ex. VAT) per campaign
Data compliance
Get consent and build trust with our fully compliant POPI and GDPR opt-in settings
Our opt-in SMS and email marketing tools make it easy to comply with the POPI Act and GDPR's requirements as you grow your guest database.
Manage your guest database and their opt-in and opt-out communication settings from within your account.
Avoid non-compliance without needing a third party compliance management system.
Connect with your guests all while protecting their personal data.


Market your business for free on the Dineplan Guest Network

Gain exposure to the 500,000+ local diners and travellers who use the Dineplan app, website and Google integration to discover and book restaurants just like yours!

In record time, we managed to roll out our new digital voucher feature – Voucherplan – in an effort to aid the restaurant industry. Voucherplan gave consumers a way to support their favourite restaurants, bars, barbers, hairdressers and more. We offered the platform completely free of charge, including all bank processing fees and we’ve helped more than 500 local businesses raise over R8 million to date.

Ready to grow your business?

Get started by booking a quick onboarding call with one of our support agents.

Book a Free Call